The Importance of Offering Regular Publishing Schedules

The people who have paid for your membership site to join is up to you to provide relevant and current information. It is their right to expect that information will be updated at regular intervals, because they may be depending on it to make decisions. If a person closes the membership site they should know what your publishing schedule will be such that they know when they can expect to receive fresh information. Compliance with the announced timetable is of crucial importance.

The decision as to what your schedule for the publication of your website is important. Remember, the type of information that you provide for your membership. Information that will require every hour an RSS feed. Information that needs to be updated on a daily basis probably a content management system. For the weekly publication of content, you can do this themselves, but a content management system, it can be much simpler.

When planning your newsletter, you must decide how often to send your ezine or newsletter to your subscribers. Basically you need to create a schedule and stick to it. But how often should you publish? How much is too much and how often is not enough? When it comes to frequency, are the usual options for daily, weekly, biweekly or monthly.

Every day - means the 365 newsletters a year. You can wear out your welcome, even with your most loyal members.

Weekly - that there is still a lot of work ... 52 letters per year ... slightly more than 4 per month. Would your members know that many emails from you?

Bi-weekly - publishing an e-zine twice a month is often enough to keep you fresh in the minds of your participants, "but not so often that it annoyed with you.

Monthly - not often enough seems. Its members can forget about you and where your site lives on the Internet.

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